Human-Made, Human-Loved
Our editorial team creates every piece of content — no AI generation, no shortcuts, no slop
>51,000
Original curated questions
2,200+
Original blog articles
Every question and article written and reviewed by our in-house editorial team — never AI-generated, never copied. Fresh, relevant, and loved by our community.
By Humans, For Humans
Zero AI Slop
Rated 10+
Family Safe
✍️
100% Original ContentManually written by our editors — not scraped, spun, or AI-generated.
👨👩👧👦
Family-Safe & EducationalDesigned for families, rated suitable for audiences aged 10 and up.
🧠
Cognitive EngagementTrivia, quizzes, word games, memory training — content that keeps users coming back.
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Continuously UpdatedNew questions added daily by our editorial team for fresh, repeat experiences.
The Direction Dev Advantage
How our inventory compares to industry benchmarks — six metrics, side by side
🎯
Audience Engagement
6× higher
Days visited per month. Our audience comes back daily — they actively play, not just browse.
📈
Ad Viewability
+20 pts
Display ad viewability. We exceed the IAB benchmark by 20+ points across the entire network.
⏱️
Session Attention
3× longer
Average session duration. Extended exposure during high-attention moments drives brand recall.
📧
Identity Resolution
3.3× higher
Email-authenticated users. 1st-party identity at scale — verified by The Trade Desk.
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Invalid Traffic (IVT)
22× cleaner
Verified by Human. Near-zero bot exposure — 100% organic, direct & newsletter traffic.
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Newsletter Open Rate
~1.7× higher
7.8M loyal subscribers. Open rates ~1.7× above the Mailchimp 2025 benchmark of 35%.
Industry benchmarks: IAB (viewability), Comscore (engagement, sessions), LiveRamp (email auth), Human Security (IVT), Mailchimp 2025 (open rate).
Key Performance Metrics
Aggregate figures across all 9 owned-and-operated properties · 30-day rolling data
📅
9.4
Avg. Days Visited / Month
Loyal users who come back again and again
⏱️
>3 min
Average Session Duration
Deep engagement — far above industry benchmarks
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100%
Organic, Direct & Newsletter Traffic
Zero paid social or arbitrage traffic
👁️
>90%
Ad Viewability
+20 pts above the 70% industry standard
📝
>51K
Original Curated Questions
All played at least once in the last 30 days
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75.5%
Email Authenticated Users
Verified by The Trade Desk · 3× above the 23% market standard
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651M+
Ad Requests / Month
Scale to match any campaign size
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0.35%
Invalid Traffic (IVT)
Measured by Human · industry avg. 8–10%+
Who Engages With Our Content
A loyal, authenticated US audience with strong, actionable demographic signals
Loyalty & Engagement
Days visited per month9.4 avg.
Avg. session duration> 3 minutes
Daily questions answered> 8.5M
Annual users7.8M
Email authenticated75.5%
Traffic sources100% organic / direct / NL
Audience Profile
Our readers are retired and semi-retired Americans with high disposable income, strong brand loyalty, and significant online time. They are active consumers of news, health products, financial services, travel, and entertainment — decision-makers who trust our content.
78% over 60
High disposable income
Brand loyal
Active online daily
Performance You Can Measure
Verified metrics demonstrating the quality of every impression we deliver
>90%
Avg. Viewability
Industry benchmark: 70% — we exceed it by 20+ points
>3 min
Avg. Session Duration
Extended sessions = extended ad exposure and brand recall
75.5%
Email Authenticated Traffic
High-fidelity identity signals matched to real people (Verified by The Trade Desk)
100%
Organic & Direct Traffic
No arbitrage, no incentivized traffic, no bots
ADX +
Premium SSP Partnerships
Google AdX · OpenPath (The Trade Desk) · Magnite · PubMatic · TripleLift · OpenX — full header bidding stack for maximum yield and transparency
651M+
Ad Requests / Month (Network)
Scale to match any campaign size with consistent quality
0.35%
Invalid Traffic (IVT) — Verified by Human
Industry avg. 8–10%+ · Near-zero bot exposure on every impression
7.8M Subscribers. Exceptional Open Rates.
One of the most engaged email audiences in the US — authenticated, loyal, and ready to hear from your brand
7.8M
Total newsletter subscriptions
Our newsletters are a direct line to millions of loyal American readers who open, click, and engage at rates that consistently outperform industry benchmarks — because they signed up to learn, and they come back every day.
>90% Email Authenticated
99% US Audience
Total subscriptions
7.8M
Network avg. open rate
~60%
Network avg. click rate
~14%
Email authenticated users
>90%
Traffic from newsletters
Included in 100% organic
Partnership Opportunities
Flexible Ways to Partner
From programmatic at scale to bespoke brand integrations — we work the way you work
Programmatic
Open Auction & PMPs
Access our premium inventory programmatically via Google ADX + Header Bidding, or negotiate a Private Marketplace deal for guaranteed pricing and priority access.
- Open RTB via top DSPs
- PMP / Preferred Deals
- Programmatic Guaranteed
- 1st-party audience segments
Direct Advertising
Direct Campaigns
Work directly with our team to run targeted campaigns with custom placements, frequency caps, and creative specs optimized for our high-engagement environment.
- Display & rich media
- Roadblocking / category exclusives
- Custom audience targeting
- Campaign reporting & analytics
Sponsorships
Native & Sponsorships
Go beyond the banner. Our newsletter and in-game formats offer native integration opportunities that align your brand with content our users genuinely love.
- Newsletter sponsorships
- Sponsored quiz questions
- Branded content / articles
- Category or topic ownership
Google ADX
Header Bidding
Top SSPs
1st-Party Data
Email Authentication
PMP Deals
Programmatic Guaranteed
Newsletter Sponsorships
